FOR IMMEDIATE RELEASE:

Crested Butte, CO – September 19th, 2011: “Attack of La Niña”, the latest full-length feature from MSP Films, debuted before two sold out crowds in Boulder on Saturday, September 17th.

“This past year, we saw some of the deepest snowfall totals in North America, due to the La Niña winter. We were stoked to post up and film with our crews all over British Columbia and the US,” stated MSP founder Murray Wais.  “Coming up to Boulder for the premiere is really special for us, we love the theater, the energy in the crowd, and the community up here. It’s always a really great place for us to debut the movie.”

Several star athletes from the film were in attendance in Boulder, including Mark Abma, Eric Hjorleifson, Bobby Brown, Ingrid Backstrom, Cody Townsend, and Colby West.  The skiers delivered stacks of autographed posters to excited fans and handed out an abundance of free ski gear to the crowd.  Cody Townsend made his way out to the exit after both shows so that he could gauge the response from the crowd, to which he noted, “I heard just about every adjective in the book, but sick, awesome, and rad were at the top of everyone’s list.”

Highlights of “Attack of La Niña” include segments from a Meager British Columbia trip of a lifetime, Selkirk Wilderness Skiing’s super deep winter, another monster booter at Alyeska Resort, and a hut trip to Meadow Lodge deep in the British Columbia interior.

“Attack of La Niña” will be touring the globe over the next three months, visiting locations in the United States, Canada, Europe, Asia, and more locations worldwide.  The movie will also soon be available on DVD, high definition Blu-ray, and on iTunes in the coming weeks.  For more information, please visit http://www.skimovie.com or contact Lindsay Phillips at .(JavaScript must be enabled to view this email address).

MSP Films would like to thank the sponsors who made this film possible: Helly Hansen, Red Bull, Subaru, Salomon, Powder Magazine, and Contour.

About MSP Films:

Matchstick Productions is the leader in action sport filmmaking.  The team at MSP has worked with the best athletes in the world in the most exotic locations in order to capture the most compelling images in action sports.  Their ultra progressive camera techniques, editing, and production value have earned them many prestigious awards, including three Emmy nominations in 2006 and 2007 for outstanding cinematography.

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For a full photo gallery from the show, please click HERE