FOR IMMEDIATE RELEASE

ASPEN, Colorado (January 28th, 2011) – The accolades continue to come for MSP Films’ 2010 feature film, “The Way I See It”, taking home the coveted “Movie Of The Year” award at Powder Magazine’s 11th Annual Video Awards ceremony. This followed up 2009’s “Movie Of The Year” honor with “IN DEEP, the skiing experience”. This also marked MSP’s 7th overall “Movie Of The Year” award in the 11-year history of the event.

The reception for the 2010 release could not have been any more positive. To this point, “The Way I See It” has won:

• “Best Film”, “Best Editing”, and the coveted “People’s Choice” from the International Film Festival (IF3) in Montreal, Quebec
• “Best Film” from IF3 in Annecy, France
• “Best Film” and “Best Ski Segment” from New York City’s annual SNOW Film Fest
• “Reader’s Choice” from Freeskier Magazine
• “Best Ski Film” from ESPN.com

In addition to “Movie Of The Year”. Ingrid Backstrom won the Women’s “Reader’s Poll” and Sean Pettit, Jacob Wester and Henrik Windstedt won the “Best Powder” award from their trip to Niseko, Japan.

MSP would like to sincerely thank all those that were involved with the making of “The Way I See It” – we could not have done this without you all – your devotion to MSP and to the skiing community is unmatchable and incredibly appreciated!

We would also like to give a huge thanks to our fans. The supporters of MSP have made “The Way I See It” the number one selling ski movie on DVD/Blu Ray and iTunes.

Industry Partners: Helly Hansen, Subaru, Red Bull, Salomon, Powder Magazine.

Athletes: Arne Backstrom, Bobby Brown, Cody Townsend, Colby West, Eric Hjorleifson, Gus Kenworthy, Henrik Windstedt, Ingrid Backstrom, Jacob Wester, James Heim, JT Holmes, Kaj Zackrisson, Mark Abma, Richard Permin, Rory Bushfield, Russ Henshaw, and Sean Pettit.

Contact:
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970.349.0860

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