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NEWS

MCCONKEY sells out world premiere at Tribeca

MCCONKEY sells out world premiere at Tribeca



DOCUMENTARY BIOPIC DRAWS ATHLETES, FANS, FRIENDS AND INDUSTRY LEADERS TO FIRST-EVER PUBLIC DEBUT OF LATEST FILM FROM RED BULL MEDIA HOUSE

NEW YORK, NY (April 21, 2013) – The World Premiere of “McConkey” brought together a cross- section of film industry elite, sports legends, and friends and family today at the Tribeca Film Festival in New York City, where the film was selected as a Spotlight film in its 12th festival season. The film has four screenings at the Festival, with a fifth screening added due to demand. “McConkey” celebrates the life of one of the world’s ultimate innovators, Shane McConkey, a pioneer in freestyle skiing and BASE jumping. In the latest film from Red Bull Media House in association with Matchstick Productions, Shane’s legacy was center stage.

The cast and crew who attended the premiere included Shane’s wife and Executive Producer, Sherry McConkey as well as Shane’s father, Jim McConkey, who himself was a ski film legend in the 1950s and 1960s. Together they witnessed as hundreds of new and old fans of Shane discovered and rediscovered Shane’s passion for living life to the fullest. Red carpet arrivals included the film’s five directors and fellow cast members such as companion and ski BASE jumper JT Holmes, who was with Shane on many of his pioneering adventures.

“This is the quality of film that we need more of, and with McConkey, everyone can gain from this. As sad as it is in the end, it still leaves you with great feelings of joy and hope,” Cathy Runyan-Svacina, a World Premiere Audience Member who also shared her sentiments for the film during the Q&A session following the premiere. “What the film leaves us is that a life, any life, without passion is not really a life. And I hope everyone remembers that because to me he personified that in every aspect and it’s such a beautiful legacy to leave.”

The World Premiere brought with it a spirited mix of emotions and shared ideals as Shane’s legacy to his sports and colleagues was revealed to a mainstream audience.

“Shane said skiing was for everybody, and how you want to ski is up to you. He followed his heart and was driven with such a passion.” Sal Masekela, host of the Red Bull Signature Series on NBC.

Joining Masekela at the premiere was Karina Hollekim, the world’s famous female BASE jumper who flew in from Norway. “What’s special about this movie for someone who’s not into action sports at all is just about seeing the love, the affection and the passion for life. To find something that makes you happy, something that makes you want to get up every morning and attack life with a huge smile.”

The film’s five directors attended the premiere and were able to celebrate their strong collaboration over the last five years, including Rob Bruce (Brolly Pictures), Scott Gaffney (Matchstick Productions), Murray Wais (Matchstick Productions), Steve Winter (Matchstick Productions) and David Zieff. Each director played a significant role in the project’s evolution with four of them having worked with Shane throughout his ski film career, and others only knowing him through the footage he left behind.

“Shane would be massively appreciative of all the lengths that everyone is going to for this film,” shared Steve Winter, director and producer on the film from Matchstick Productions. “He wouldn’t look at this and be like ‘of course you’re making a movie about my life’, he’d look at it and say ‘this is really awesome that everyone is doing this for me!’”

“McConkey” is available for sale in the US and international markets with a Fall 2013 release planned. For updates, please visit http://www.mcconkeymovie.com Hi-re.s images and additional content for editorial use from the World Premiere can be downloaded from http://www.redbullcontentpool.com.

For more information, please contact:
Maddy Zeringue – .(JavaScript must be enabled to view this email address) - 310.460.5110
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Red Bull Media House
Red Bull Media House is a global media company that produces, distributes and publishes authentic content and inspirational entertainment programming in the action sports and lifestyle genres. From film to television, print to digital media, music and games, the company’s products can be experienced on the latest devices and platforms, fascinating audiences worldwide. Among other projects, Red Bull Media House was responsible for the documentation and multi- platform distribution of the Red Bull Stratos mission, which held the world’s attention in 2012 delivering the most watched live stream in history. For more information visit http://www.redbullmediahouse.com.

Matchstick Productions
One of the last truly independent film companies, and history’s most award-winning ski movie company, Matchstick Productions (MSP) creates and licenses content spanning the range of action sports. MSP uses cutting-edge equipment and techniques to share the progression of innovators like Shane McConkey, who chose to film with MSP consistently through the prime of his career from 1995 through 2009. MSP has released more ski movie of the year titles (and earned more Powder Movie of the Year honors) than any company in existence and has been nominated for six Sports Emmy Awards. Red Bull Media House has worked with MSP for much of the last two decades, and it commissioned MSP for “McConkey” due to the company’s premium photography as well as its long and rich history and friendship with Shane.

About The Film
“McConkey,” a feature-length documentary to be released in 2013, is a heartfelt examination of the legacy one athlete left to the progression of his sports, and the path he paved to conquer his dreams. Shane McConkey is revered as a pioneer of freeskiing and ski-BASE jumping, and through his talent and ability to use his trademark irreverent humor he inspired countless lives. In a new film from Red Bull Media House in association with Matchstick Productions, “McConkey” celebrates the life of one of the world’s ultimate innovators. Visit http://www.mcconkeymovie.com for more information on the film.

©2009 Matchstick Productions. All rights reserved.

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